November 29, 1999 MEDIAPOLIS, INC. BUILDS WEB SITES FOR TWO PROMINENT HIV/AIDS GROUPS LIFEBEAT, DIFFA SITES TO BE UNVEILED ON WORLD AIDS DAY New York City, November 29, 1999 - Internet engineering firm Mediapolis, inc. announced today that it has employed its innovative Web publishing techniques to build sites for two major HIV/AIDS organizations, both of which will be unveiled on December 1st to coincide with World AIDS Day. LIFEbeat, the Music Industry Fights AIDS (www.lifebeat.org) and the Design Industries Foundation Fighting AIDS (DIFFA, www.diffa.org) are the most recent additions to Mediapolis, inc.'s growing client roster of groups serving the gay and lesbian community and people with HIV/AIDS. Mediapolis, inc. (http://www.mediapolis.com) is an interactive media company dedicated to applying its extensive experience in software design and systems analysis to create high volume, peak performance Web sites that run efficiently and are easily maintained. LIFEbeat is the music industry's HIV/AIDS awareness and resource organization. DIFFA, one of the oldest and largest funders of HIV/AIDS assistance and instruction programs in the country, is supported by professionals in every field of fine design. "We're thrilled to have the opportunity to utilize our technical talents for the benefit of LIFEbeat and DIFFA," said Mediapolis principal Carl Pritzkat. "Both organizations have vital messages to deliver about HIV/AIDS, and a strong Internet presence for each will help them do just that." Timothy J. Rosta, executive director of LIFEbeat, agreed. "Our target audience is immersed in pop culture, and to reach them with our message about reducing HIV transmission we need to communicate through their medium of choice - the Internet," he said. "We're delighted that Mediapolis, inc. is helping us to do just that with such innovation and vision." Mediapolis, inc. has lent its technical expertise to such prominent Web sites as boo.com, the online fashion retailer, and yourPharmacy.com, an online pharmacy whose commerce function was recently sold to PlanetRX. LIFEbeat and DIFFA join a growing roster of Mediapolis, inc. clients dedicated to battling HIV/AIDS and supporting the gay and lesbian community, including the Gay And Lesbian Alliance Against Defamation (GLAAD, www.glaad.org); Lambda Legal Defense & Education Fund (www.lambdalegal.org); Gay Lesbian Straight Education Network (GLSEN, www.glsen.org); Gay and Lesbian Victory Fund (www.victoryfund.org); Cable Positive (www.cablepostive.org), the cable industry's AIDS action organization; the AIDS Treatment Data Network (www.aidsinfonyc.org); HX Magazine (www.hx.com), the premiere magazine of lesbian/gay life in New York; and Q San Francisco Magazine (www.qsanfrancisco.com), the culture and lifestyle magazine for lesbian/gay San Francisco. Mediapolis, inc. also funds and operates a network of sites which includes DataLounge (www.datalounge.com), one of the Web's most popular sources for lesbian/gay news and culture; Edwina (www.edwina.com), a subscription dating service for gay men and lesbians; and Homorama (www.homorama.com), a gay and lesbian search engine. About LIFEbeat, the Music Industry Fights AIDS LIFEbeat is a non-profit HIV/AIDS resource and awareness organization dedicated to mobilizing the talent of the music industry in order to: provide grants to community-based HIV/AIDS service organizations; empower members of the music industry living with HIV/AIDS by offering access to information, services and financial assistance; distribute condoms and other prevention materials and disseminate information on HIV/AIDS prevention and services in concert venues through our Tour Outreach program; provide live musical performances to people with HIV/AIDS in Manhattan healthcare and direct service facilities through our Hearts & Voices Program. About The Design Industries Foundation Fighting AIDS (DIFFA) The Design Industries Foundation Fighting AIDS is the oldest and one of the largest funders of HIV/AIDS service and education programs in the United States. Since its founding in 1984, DIFFA has mobilized the immense resources of the design communities to provide over $25 million to hundreds of AIDS organizations nationwide. Starting with volunteers from fashion, interior design, furnishings and architecture, supporters of DIFFA now come from every field associated with fine design. With 15 chapters nationwide, DIFFA has also been an innovative agent in drawing local and national corporations into the fight against the epidemic, and enjoys tremendous support from the business community. Drawing on the contributions of world renowned creative and corporate leaders, DIFFA's fundraising activities are among the most celebrated in AIDS philanthropy. Through special events and "passive royalty" arrangements, DIFFA raises money for the battle against AIDS like no other organization can. This unique position has enabled DIFFA to cement its reputation for innovation by rallying diverse communities to a common purpose. About Mediapolis, inc. Mediapolis, inc. is an interactive media company dedicated to applying its extensive expertise in software design and systems analysis to create high-volume, peak performance Web sites that run efficiently and are easily maintained. Initially working out of a small, converted bedroom, Carl Pritzkat, Michael Rhodes and Tony Travostino founded Mediapolis in 1994. In just five years, Mediapolis has developed Web sites for over 70 clients across the world, including yourPharmacy.com, Sony Music, CultureFinder.com, BMG Entertainment, Windham Hill Records, and Novartis. Mediapolis also serves as technical consultant for boo.com, the global Internet retailer of fashion and sportswear. Mediapolis doubled its revenue in 1998, continuing a double-growth trend for the fourth consecutive year. With a rapidly growing staff, Mediapolis recently expanded into a new, significantly larger Seventh Avenue office.

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