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February 14, 2002
YAHOO! EXEC FEATURES MEDIAPOLIS IN NEW BOOK NEW YORK -- Tim Sanders, chief solutions officer at Yahoo!, in his new Random House book, LOVE IS THE KILLER APP, features Mediapolis as an example of how to do things right. The book, subtitled "How to Win Business and Influence Friends," is a manifesto on how to make love and compassion bring success in the world of business. Sanders' thesis is that becoming a "lovecat" -- a nice, smart person who succeeds in business and in life -- is the surest way to end up on top in these wildly changing times. In detailing methods for being a lovecat, Sanders writes: Another excellent strategy is to take the lovecat brand wider. While writing this book, I have talked to innumerable people who told me about their own particular lovecat strategies. For instance, Carl Pritzkat is a principal in Mediapolis, a leading Manhattan-based Web engineering company. Mediapolis is a knowledge-based outfit -- its foundation is neither land nor machines, but skills based on learned wisdom. Besides creating websites for large corporate entities, Carl shares Mediapolis's knowledge with organizations that his partners and staff feel compassionate toward, places that can't afford Web design but need to launch their own network and attract their own nodes: organizations such as the Gay and Lesbian Alliance Against Defamation and the Design Industries Foundation Fighting AIDS.
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