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August 15, 2003
POWERBAR PRIA TEAMS WITH WOMEN'S SPORTS FOUNDATION NEW YORK -- The Women's Sports Foundation announced today a promotion with PowerBar Pria to increase participation in sports by girls and women and to raise funds for the Foundation. A central part of the promotion is PowerBar's matching donations made to the Foundation on amounts up to $50. Both the Foundation Web site, www.womenssportsfoundation.org, and the PowerBar Pria site, www.powerbar.com/Products/Pria/, will be advertising the promotion. All of the donations in the promotion are routed through a specially designed promotion contribution page executed by Mediapolis, inc. and hosted on the site Mediapolis operates for the Foundation. Additionally, special market research data is being collected for analysis by both the Foundation and PowerBar. "The flexibility we've designed into the Foundation's content management system lets them take advantage of people like PowerBar's great opportunities," said Carl Pritzkat, Mediapolis principal. "This flexibility is what every successful site needs to change and react and give their operators real value." Mediapolis has been operating the Foundation's site since 2000 using its Iowa content management system. Created by Mediapolis, Iowa is a Web publishing environment that simplifies the creation and maintenance of large scale Web sites through the sophisticated integration of industry-standard hardware, operating systems and applications. Its unique database structures and template-driven presentation synchronize with software and hardware modules to make it easily scalable at typical Web site bottlenecks. Iowa has been built from the ground up to deliver high performance and high availability Web serving at a fraction of the cost of other systems. Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a charitable educational organization dedicated to increasing the participation of girls and women in sports and fitness and creating an educated public that supports gender equity in sport. Mediapolis (www.mediapolis.com ) creates technology that simplifies the production of high profile, high performance Web sites. Since 1994, Mediapolis has used the Iowaš Software Suite to build more than 200 sites for clients including Sony Music, The New York Times, Johnson & Johnson and Volvo Cars.
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