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May 20, 2004
NEW WEB SITE JOINS FORCES TO GET GIRLS MOVING NEW YORK, May 20, 2004 In an effort to combat the alarming physical and psychological health hazards affecting America's young girls, the Women's Sports Foundation (WSF) is launching GoGirlGo.com on the occasion of the organization's 30th anniversary. Designed and created by Mediapolis, inc., the site is the lead media piece for a three-year initiative featuring partnerships with Advanta Corp., Gatorade, Russell Corporation and the William Wrigley Jr. Company. The initiative aims to get one million inactive girls to participate in regular physical activity and keep another one million active girls from dropping out of physical activity. GoGirlGo.com features organizing tools for adults and, most importantly, an online community called GoGirlWorld where girls girls can share their experiences and learn about different activities. The site uses content management software designed by Mediapolis specifically for WSF's staff to be able to provide a wide range of engaging features. "The Women's Sports Foundation understands the Web's power to bring people together through education and organization," said Carl Pritzkat, principal in Mediapolis. "We're proud to provide the technical skills that enable such an important program to succeed." "Physical activity is the key to getting girls healthy in mind and body and reversing a very serious trend that is facing our country's youth," stated Dawn Riley, WSF President. 'We applaud the commitment and passion of our four sponsors who are stepping up to help make a positive monumental shift in the future of our daughters through GoGirlGo! and GoGirlGo.com." Founded in 1974 by Billie Jean King, the Women's Sports Foundation is a national charitable educational organization seeking to advance the well-being and leadership skills of girls and women through sports and fitness. The Foundation's Participation, Education, Advocacy, Research and Leadership programs are made possible by gifts from individuals, foundations and corporations. The Foundation is located in Nassau County, N.Y. Mediapolis (www.mediapolis.com ) creates technology that simplifies the production of high profile, high performance Web sites. Since 1994, Mediapolis has created custom software solutions to build more than 200 sites for clients including Sony Music, The New York Times, Johnson & Johnson and Volvo Cars.
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