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July 15, 2006
VOLVO LAUNCHES AMERICAVOTES USING MEDIAPOLIS NEW YORK, NY -- Volvo Cars of North America today launched its AmericaVotes campaign as part of its continuing Volvo for life Awards program. The new campaign allows consumers to vote for who they think should receive a Volvo for life -- a new Volvo car every year for the rest of their life. The program, begun in 2002, seeks to honor ordinary people who go above and beyond the call of duty to act with conscience, care and character to help others in need. Over the next 24 weeks, users will be able to look at Volvo for life Award heroes from all 50 states and the District of Columbia. They will then be able to vote on which hero they feel deserves a Volvo for life. At the end of the voting period, three top vote-getters in three categories, safety, quality-of-life, and environment, will be selected as semi-finalists. A team of celebrity judges including Paul Newman and Hank Aaron will then select the three finalists including the grand prize winner, all of whom will have $50,000 donated to the charity of their choice. And the grand prize winner will receive a new Volvo every year for the rest of her/his life. The AmericaVotes campaign and its Web site were conceived of and designed by Manhattan-based Fitzgerald, Brunetti, Inc. Productions, who have a long history of work with Volvo. Manhattan-based Mediapolis, inc. engineered the site, including its innovative AJAX presentation of hero information and its integration with Google Maps. Mediapolis (www.mediapolis.com ) creates technology that simplifies the production of high profile, high performance Web sites. Since 1994, Mediapolis has created custom software solutions to build more than 220 sites for clients including Sony Music, The New York Times, Johnson & Johnson and Volvo Cars.
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